Project Overview

An e-commerce store offering premium scented candles as sympathy gifts. We wanted the brand and website to be a space of solace for people dealing with grief.

Branding and Website Design

We started by shaping a brand that felt like a warm, reassuring hug. We chose a soothing color scheme and a simple, elegant logo that spoke of quiet support and empathy. Next task was the website. We designed it to be as comforting and easy to navigate as possible, with gentle tones and clear, straightforward call to actions to purchase.

Writing

Every word was chosen to resonate with someone going through a tough time. Our main tagline, "For when words are not enough, give the gift of candles," aimed to connect emotionally with visitors, acknowledging the difficulty of expressing feelings during grief.

The Result

When PaulCandles.com went live, the feedback was immediately positive. Customers were not only impressed by the ease of use and the beauty of the site but also moved by the thoughtfulness of the product. Sales kicked off strong, and the reviews were heartwarming—stories of candles bringing a moment of peace to otherwise difficult times.

Final Thoughts

This project was a very personal one for me. I wanted an online store that offered more than just candles; I wanted to offer a meaningful gift for those grieving. We didn’t just build a store; we created a space where people could find a little comfort and a lot of heart during their hardest moments.